News
The best in stadium atmosphere, production and fan experience from the week. Atlanta Braves — Mock Reboot Rally A clever use of the videoboard as part of the game rather than simply a display surface. The Braves appeared to suffer a system malfunction, taking fans through a mock reboot sequence before
Game Day DNA
There are pre-game shows, and then there are moments where a club manages to turn the entire stadium into part of the story. PSG’s Champions League semi final atmosphere at Parc des Princes felt like one of those moments. This wasn’t just noise before kick-off. It
Game Day DNA
The Anaheim Ducks have become leaders in game presentation across the NHL. Their game day experience is layered with high-quality production, constant fan engagement, and innovative use of projection — all while staying deeply rooted in the Ducks’ identity. At the centre of it all is The Walk-In. (Or
Technology
How the Blues turned modern LED tech into a throwback experience Inside Enterprise Center, home of the St. Louis Blues, Retro Night delivers exactly what you’d expect. Throwback jerseys. Organ music. A more traditional presentation. But the real showstopper is the LED screen. Retro jerseys, Holloway hats, @RizzShow Night
Activations
Few sounds in sports cut through pre‑game noise like a blaring siren. For the San Jose Earthquakes, that sound has become a new kind of heartbeat: a seismic warning that the match, the crowd, and the stadium atmosphere are about to erupt. Introduced in 2023 as the newest gameday
Stadiums
When FC Augsburg’s players step onto the pitch at the WWK Arena, they now do so through an entrance that feels more gladiatorial than ever. The club has unveiled a spectacular redesign of the players’ tunnel—one that ties modern football to the deep Roman roots of the city