Game Day DNA

Game Day DNA: Anaheim Ducks – The Walk-In

The Anaheim Ducks have become leaders in game presentation across the NHL. Their game day experience is layered with high-quality production, constant fan engagement, and innovative use of projection — all while staying deeply rooted in the Ducks’ identity. At the centre of it all is The Walk-In. (Or Skate In

Activations

How A Little Respect Became Hull KR’s Anthem

From East Hull to Las Vegas Some stadium traditions are carefully planned. Others appear out of nowhere and slowly grow into something that defines a club. For Hull Kingston Rovers, that tradition is an unlikely one — an 80s synth-pop song. A Little Respect by Erasure has become one of rugby